Paula Gerbase

Born in Brazil to Italo-German parents, Paula Gerbase grew up in the United States and Switzerland, before moving to London in 2001 to pursue her fashion design studies at Central St Martins.

During a BA in Womenswear at Central St Martins, frustrated by her technical limitations, Gerbase sought a more disciplined understanding of tailoring. This led to six years working on Savile Row, where she immersed herself in a forgotten world of rigorous craft and absolute attention to detail.

Directly following her time on Savile Row, Gerbase launched 1205, a unisex collection with a focus on quality and anonymity, gaining almost instantaneous attention from some of the most prestigious stores in Japan, including United Arrows, Isetan, Beams and Dover Street Market. 1205 was awarded 6 consecutive Newgen awards and nominated for a British Fashion Award, showing its Womenswear collections at London Fashion Week until Autumn/Winter 2016.

In 2017, 1205 made a return to its roots with a non seasonal unisex collection and a focus on the modern wardrobe in partnership with United Arrows in Japan. The collection continues to be designed from Gerbaseʼs studio in London, with a regained uncompromising outlook on a daily uniform.

Pursuing her infinite curiosities and an uninhibited sense of freedom, a new project comes to light in 2018.